Deliverables
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Marketing Requirement Document We will create for you a Marketing Requirement Document (MRD). After a review of the market, feedback from your customers and analysis of the situation in your organization, we will create an MRD that will contain the following critical elements in a New Product Introduction: Product Positioning, Features & Benefits, Distribution, Collateral Materials, PR/Advertising/Marketing, Launch plan, Schedule, Price Model, Sales and more. This Marketing Requirement Document will be the foundation on which all functions of your company will depend to devise their own Plans of Action. |
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We will help you design and develop a packaging suited for your product whether for the local market (T&T) or for abroad. We will use market research and customer feedback to derive ideas and test those ideas on target users and focus groups. If necessary, we will localize the content for use in foreign countries using our network of translators and reviewers. |
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Product Launch Plan & Implementation One of the principal activities of the Product Manager is to plan and implement the activities surrounding the product launch. It is a critical time for the New Product, as it is an opportunity to instantly seize market share and create a rapid return on investment. A well co-ordinated product launch will provide the new product all the chances it needs to succeed in the marketplace. The Product Manager is in the perfect strategic position to plan and implement all the necessary activities like technical readiness, manufacturing ramp, ordering, marketing/sales activities and event organization. |
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Marketing Programs Development Are your products in need of added exposure or do you want to increase your company's visibility? We will help you devise exciting and innovating Marketing Programs that will improve your company's image and product portfolio. |
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Competitive Pricing & Pricing adjustment Because of the Product Manager's wide view of the company, he will help find ways to reduce the costs of the material components as well as the variable costs involved in creating the products. In addition, a thorough analysis of the competitive landscape will give you all the tools you need to make decisions on pricing strategy. |
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Product Transitions activities & documentation Do you plan product changes, improvements or end-of-line? The Product Manager will help you create and communicate action plans that will help co-ordinate all of your employees' efforts towards achieving a smooth product transition, with limited risks, costs and inventory issues. This way, you will have fewer last minute changes, with no impact to your customers. |
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Functional Requirement Document A crucial part of New Product Innovation is the creation of a clear and accurate Functional Requirement Document (FRD) containing the detailed specifications for the New Product. We will work with your engineering team to create this document. It will include details such as Project Management timeline, Specifications, Documentation, Manufacturing issues, Test plan, Risks, and more. |
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Foreign markets Opportunities & Competition Are you interested in approaching foreign markets? We will help you do the necessary market research and competitive landscape review that will give you all the information you need to make a clear decision and limit the risks commonly associated with such an investment. If you decide to go ahead and launch your products in foreign markets we will also help you establish a relationship with a distributor, set-up the distribution process and manage the launch process. |
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Copyright 2004 IPM Trinidad&Tobago |